{"product_id":"9780071849715","title":"The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale","description":"\u003cp\u003eProvides the tools and methods you need to differentiate you and your solution from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle.\u003c\/p\u003e","brand":"McGraw-Hill Professional","offers":[{"title":"Default Title","offer_id":48664512233707,"sku":"00000_00000_00000_00000","price":76.91,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780071849715-1.jpg?v=1781606341","url":"https:\/\/kinokuniya.com.sg\/products\/9780071849715","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}