{"product_id":"9780080435961","title":"Globalization and Strategic Alliances : The Case of the Airline Industry","description":"\u003cp\u003ePresenting the history and status of airline alliances, this book looks at reasons why alliances are being formed. It also analyzes the questions such as: Why are alliances likely to remain a key fixture of the airline industry in the foreseeable future? And what implications do alliances have on carrier management and public policy makers?\u003c\/p\u003e","brand":"Pergamon Press","offers":[{"title":"Default Title","offer_id":48662815932651,"sku":"00000_00000_00000_00000","price":329.59,"currency_code":"SGD","in_stock":true}],"url":"https:\/\/kinokuniya.com.sg\/products\/9780080435961","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}