{"product_id":"9780099505693","title":"Made to Stick : Why some ideas take hold and others come unstuck","description":"\u003cp\u003eIncluding case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.\u003c\/p\u003e","brand":"Arrow Books Ltd","offers":[{"title":"Default Title","offer_id":48215722459371,"sku":"00000_00000_00000_00000","price":41.23,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780099505693-1.jpg?v=1783557605","url":"https:\/\/kinokuniya.com.sg\/products\/9780099505693","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}