{"product_id":"9780128006351","title":"Improving the User Experience through Practical Data Analytics : Gain Meaningful Insight and Increase Your Bottom Line","description":"\u003cp\u003eImproving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data—not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. By mastering the use of these techniques, you'll delight your users, increase your bottom line and gain a powerful competitive advantage for your company—and yourself. \u003c\/p\u003e\n\n\u003cp\u003e Key features include: \u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e Practical advise on choosing the right data analysis technique for each project. \n\u003cbr\u003e A step-by-step methodology for applying each technique, including examples and scenarios drawn from the UX field. \n\u003cbr\u003e Detailed screen shots and instructions for performing the techniques using Excel (both for PC and Mac) and SPSS. \n\u003cbr\u003e Clear and concise guidance on interpreting the data output. \n\u003cbr\u003e Exercises to practice the techniques\u003c\/p\u003e","brand":"Morgan Kaufmann Publishers In","offers":[{"title":"Default Title","offer_id":48664446894315,"sku":"00000_00000_00000_00000","price":91.46,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780128006351-1.jpg?v=1781606685","url":"https:\/\/kinokuniya.com.sg\/products\/9780128006351","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}