{"product_id":"9780143114048","title":"The Art of Woo : Using Strategic Persuasion to Sell Your Ideas","description":"\u003cp\u003eExplaining that the practice of selling ideas is a matter of encouraging others to share one's beliefs by applying strategies in psychology and emotional intelligence, a guide for salespeople invites readers to self-assess their persuasion personality and build on natural strengths. Reprint.\u003c\/p\u003e","brand":"Penguin USA","offers":[{"title":"Default Title","offer_id":48261689409771,"sku":"00000_00000_00000_00000","price":34.79,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780143114048-1.jpg?v=1785757881","url":"https:\/\/kinokuniya.com.sg\/products\/9780143114048","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}