{"product_id":"9780190616267","title":"Connected Causes : Online Marketing Strategies for Nonprofit Organizations","description":"\u003cp\u003eAs many organizations learn the hard way, getting Internet exposure for a just cause is not as easy as it seems. Connected Causes: Online Marketing Strategies for Nonprofit Organizations lays bare the most effective strategies that nonprofits often pay big money for consultants to unveil. Facing a climate of stiff competition for funds, volunteers, and policy influence, this book will help managers in all types of nonprofit organizations more effectively use current Internet technologies to build a widely recognized brand that retains a loyal and supportive base. Examples and tips throughout make this a very practical handbook.\u003c\/p\u003e","brand":"Oxford University Press Inc","offers":[{"title":"Default Title","offer_id":48663937908971,"sku":"00000_00000_00000_00000","price":109.87,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780190616267-1.jpg?v=1781608562","url":"https:\/\/kinokuniya.com.sg\/products\/9780190616267","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}