{"product_id":"9780190862121","title":"Kid Food : The Challenge of Feeding Children in a Highly Processed World","description":"\u003cp\u003eMost parents start out wanting to raise healthy eaters. Then the world intervenes. \u003c\/p\u003e\n\n\u003cp\u003eIn Kid Food, nationally recognized writer and food advocate Bettina Elias Siegel explores one of the fundamental challenges of modern parenting: trying to raise healthy eaters in a society intent on pushing children in the opposite direction. Siegel dives deep into the many influences that make feeding children healthfully so difficult-from the prevailing belief that kids will only eat highly processed \"kid food\" to the near-constant barrage of \"special treats.\" \u003c\/p\u003e\n\n\u003cp\u003eWritten in the same engaging, relatable voice that has made Siegel's web site The Lunch Tray a trusted resource for almost a decade, Kid Food combines original reporting with the hard-won experiences of a mom to give parents a deeper understanding of the most common obstacles to feeding children well: \u003c\/p\u003e\n\n\u003cp\u003e- How the notion of \"picky eating\" undermines kids' diets from an early age-and how parents' anxieties about pickiness are stoked and exploited by industry marketing\u003c\/p\u003e\n\n\u003cp\u003e- Why school meals can still look like fast food, even after well-publicized federal reforms\u003c\/p\u003e\n\n\u003cp\u003e- Fact-twisting nutrition claims on grocery products, including how statements like \"made with real fruit\" can actually mean a product is less healthy\u003c\/p\u003e\n\n\u003cp\u003e- The aggressive marketing of junk food to even the youngest children, often through sophisticated digital techniques meant to bypass parents' oversight\u003c\/p\u003e\n\n\u003cp\u003e- Children's menus that teach kids all the wrong lessons about what \"their\" food looks like\u003c\/p\u003e\n\n\u003cp\u003e- The troubling ways adults exploit kids' love of junk food-including to cover shortfalls in school budgets, control classroom behavior, and secure children's love\u003c\/p\u003e\n\n\u003cp\u003eWith expert advice, time-tested advocacy tips, and a trove of useful resources, Kid Food gives parents both the knowledge and the tools to navigate their children's unhealthy food landscape-and change it for the better.\u003c\/p\u003e","brand":"Oxford University Press Inc","offers":[{"title":"Default Title","offer_id":48666405667051,"sku":"00000_00000_00000_00000","price":64.07,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780190862121-1.jpg?v=1781608721","url":"https:\/\/kinokuniya.com.sg\/products\/9780190862121","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}