{"product_id":"9780199587407","title":"Cultural Strategy : Using Innovative Ideologies to Build Breakthrough Brands","description":"\u003cp\u003eCultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben \u0026amp; Jerry's, Holt and Cameron show how the theory works as an actionable strategy.\u003c\/p\u003e","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":48663867818219,"sku":"00000_00000_00000_00000","price":146.49,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780199587407-1.jpg?v=1781612789","url":"https:\/\/kinokuniya.com.sg\/products\/9780199587407","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}