{"product_id":"9780241617397","title":"Hello, South Korea : Meet the Country Behind Hallyu","description":"\u003cp\u003eBTS and kimchi might have led you here, but they're just the beginning.\u003c\/p\u003e\n\n\u003cp\u003eKorean food, Korean beauty, Korean series - we can't get enough of all things Korean. But beyond the headlines of the trend-defining Korean Wave (known as Hallyu) lies a country of ancient customs, rich traditions and quietly impressive contrasts. And that's exactly where Hello, South Korea takes you.\u003c\/p\u003e\n\n\u003cp\u003eInside, chapters cover different aspects of Korean culture:\u003c\/p\u003e\n\n\u003cp\u003eSETTING THE SCENE get to know Korean history, landscapes and language\n\u003cbr\u003eUPHOLDING TRADITION dive into everyday Korean life\n\u003cbr\u003eADDING FLAVOUR celebrate everyone's favourite treats, from tteokbokki to bibimbap\n\u003cbr\u003eKICKING BACK explore how Koreans spend their free time in the great outdoors and after dark\n\u003cbr\u003eTELLING STORIES discover Korea's trendsetting art, architecture, books and fashion\n\u003cbr\u003eENTERTAINING THE WORLD Squid Game, Parasite, Blackpink, they all started here. Enjoy K-pop, TV, movies and dance\n\u003cbr\u003eSHAPING THE FUTURE find out what's next for South Korea\u003c\/p\u003e\n\n\u003cp\u003eThis is not a Korea travel guide - it's a cultural companion, packed with striking photography, fascinating insights and real stories that bring South Korea to life.\u003c\/p\u003e\n\n\u003cp\u003eLooking for Korean gifts? Hello, South Korea is perfect for the culturally curious, lifelong learners and all those who can't get enough of the country that's taken the world by storm.\u003c\/p\u003e","brand":"DK Travel","offers":[{"title":"Default Title","offer_id":48225419493611,"sku":"EB_TR0500_F15-02_SIMS","price":43.6,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780241617397-1.jpg?v=1781915771","url":"https:\/\/kinokuniya.com.sg\/products\/9780241617397","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}