{"product_id":"9780273772170","title":"How to Start Your Own Business for Entrepreneurs : How to Start Your Own Business for Entrepreneurs (2ND)","description":"\u003cp\u003eThe new edition of this bestselling book for entrepreneurs has been fully updated to offer the most extensive start-up toolkit of invaluable advice and expert guidance.\u003c\/p\u003e\n\n\u003cp\u003e  \u003c\/p\u003e\n\n\u003cp\u003e Relevant to entrepreneurs of any experience, it covers absolutely every aspect of starting a business from bullet-proof plans to the best way to structure a business for a successful sell-on later. It includes information on brand management, customer service, marketing, financials and staffing, so you are fully prepared to set sail on your business journey.\u003c\/p\u003e","brand":"Pearson Business","offers":[{"title":"Default Title","offer_id":48216730665195,"sku":"EB_BM1200_E09-04_SIMS","price":31.64,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780273772170-1.jpg?v=1781614051","url":"https:\/\/kinokuniya.com.sg\/products\/9780273772170","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}