{"product_id":"9780292790919","title":"High Concept : Movies and Marketing in Hollywood (Texas Film and Media Studies Series)","description":"\u003cp\u003eSteven Spielberg once said, \"I like ideas, especially movies ideas, that you can hold in your hand. If a person can tell me the idea in twenty-five words or less, it's going to make a pretty good movie.\" This study explores the development and dominance of the high concept movie within commercial Hollywood film-making since the late 1970s.\u003c\/p\u003e","brand":"University of Texas Press","offers":[{"title":"Default Title","offer_id":48667876786411,"sku":"00000_00000_00000_00000","price":45.78,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780292790919-1.jpg?v=1785752306","url":"https:\/\/kinokuniya.com.sg\/products\/9780292790919","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}