{"product_id":"9780367338756","title":"Strategic Brand Management and Development : Creating and Marketing Successful Brands","description":"\u003cp\u003eThis book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48697815073003,"sku":"00000_00000_00000_00000","price":133.65,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780367338756-1.jpg?v=1781617217","url":"https:\/\/kinokuniya.com.sg\/products\/9780367338756","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}