{"product_id":"9780367423544","title":"Place Event Marketing in the Asia Pacific Region : Branding and Promotion in Cities (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change)","description":"\u003cp\u003eThis book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48698330808555,"sku":"00000_00000_00000_00000","price":428.48,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780367423544-1.jpg?v=1781617486","url":"https:\/\/kinokuniya.com.sg\/products\/9780367423544","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}