{"product_id":"9780367441999","title":"Introduction to Advertising : Understanding and Managing the Advertising Process","description":"\u003cp\u003eThis book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48223393644779,"sku":"EB_BM0900_E02-06_SIMS","price":85.58,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780367441999-1.jpg?v=1781617549","url":"https:\/\/kinokuniya.com.sg\/products\/9780367441999","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}