{"product_id":"9780367532833","title":"Consumer Behaviour and Social Network Sites : The Impact of Negative Word of Mouth (Routledge Focus on Business and Management)","description":"\u003cp\u003eThis book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48697833292011,"sku":"00000_00000_00000_00000","price":164.78,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780367532833-1.jpg?v=1781617871","url":"https:\/\/kinokuniya.com.sg\/products\/9780367532833","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}