{"product_id":"9780367561987","title":"Innovation in Advertising and Branding Communication (Routledge Research in Communication Studies)","description":"\u003cp\u003eThis book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising constructs and practices.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48699669348587,"sku":"00000_00000_00000_00000","price":119.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780367561987-1.jpg?v=1781617988","url":"https:\/\/kinokuniya.com.sg\/products\/9780367561987","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}