{"product_id":"9780367646523","title":"Evaluating Social Media Marketing : Social Proof and Online Buyer Behaviour (Routledge Studies in Marketing)","description":"\u003cp\u003eThis book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing and word of mouth (WOM) marketing.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48699271020779,"sku":"00000_00000_00000_00000","price":428.48,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780367646523-1.jpg?v=1781618379","url":"https:\/\/kinokuniya.com.sg\/products\/9780367646523","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}