{"product_id":"9780367694128","title":"Global Marketing (5TH)","description":"\u003cp\u003eStrategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48223681741035,"sku":"00000_00000_00000_00000","price":466.95,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780367694128-1.jpg?v=1781618560","url":"https:\/\/kinokuniya.com.sg\/products\/9780367694128","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}