{"product_id":"9780367695798","title":"Online Place Branding : The Case of Hong Kong (Routledge Advances in Management and Business Studies)","description":"\u003cp\u003eThrough an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book provides insight into place identity and the actual perception of a place as received and experienced by stakeholders through the case study on Hong Kong.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48699595260139,"sku":"00000_00000_00000_00000","price":115.34,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780367695798-1.jpg?v=1781618566","url":"https:\/\/kinokuniya.com.sg\/products\/9780367695798","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}