{"product_id":"9780374535933","title":"Cool: How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World","description":"\u003cp\u003ePresents a theory of consumerism which purports that the human brain's decision-making instincts, which date back to primitive times, coupled with an unconscious need for social esteem ultimately drive spending habits.\u003c\/p\u003e","brand":"Farrar, Straus and Giroux","offers":[{"title":"Default Title","offer_id":48219758526699,"sku":"00000_00000_00000_00000","price":40.26,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780374535933-1.jpg?v=1781619304","url":"https:\/\/kinokuniya.com.sg\/products\/9780374535933","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}