{"product_id":"9780415433075","title":"Managing and Marketing Radical Innovations : Marketing New Technology (Routledge Studies in Innovation, Organizations and Technology)","description":"\u003cp\u003eThis book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48682153050347,"sku":"00000_00000_00000_00000","price":428.48,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780415433075-1.jpg?v=1781621232","url":"https:\/\/kinokuniya.com.sg\/products\/9780415433075","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}