{"product_id":"9780415717533","title":"Interpreting Consumer Choice : The Behavioural Perspective Model (Routledge Interpretive Marketing Research)","description":"\u003cp\u003eThis book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48685395706091,"sku":"00000_00000_00000_00000","price":140.98,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780415717533-1.jpg?v=1781622539","url":"https:\/\/kinokuniya.com.sg\/products\/9780415717533","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}