{"product_id":"9780415743808","title":"Word of Mouth and Social Media","description":"\u003cp\u003eThis collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mouth (WOM) – and emerging social media. This book was originally published as a special issue of the Journal of Marketing Communications.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49044787101931,"sku":"00000_00000_00000_00000","price":330.07,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780415743808-1.jpg?v=1785757584","url":"https:\/\/kinokuniya.com.sg\/products\/9780415743808","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}