{"product_id":"9780415747905","title":"The Routledge Companion to Contemporary Brand Management (Routledge Companions in Marketing, Advertising and Communication)","description":"\u003cp\u003eAs the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48987726053611,"sku":"00000_00000_00000_00000","price":640.92,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780415747905-1.jpg?v=1785761513","url":"https:\/\/kinokuniya.com.sg\/products\/9780415747905","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}