{"product_id":"9780415816489","title":"Demarketing","description":"\u003cp\u003eThis is the first book to cast light on the secretive, counterintuitive world of de-marketing: a process whereby a company actively, for whatever reasons, tries to decrease demand of its product. Via insightful case studies from a selection of thought leaders, this book deconstructs de-marketings mysteries and demonstrates how to incorporate them into a profit-driven marketing plan.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48685527564523,"sku":"00000_00000_00000_00000","price":135.49,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780415816489-1.jpg?v=1781622928","url":"https:\/\/kinokuniya.com.sg\/products\/9780415816489","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}