{"product_id":"9780415818995","title":"Low-Cost, Low-Tech Innovation : New Product Development in the Food Industry (Routledge Studies in Innovation, Organizations and Technology)","description":"\u003cp\u003eThis book attempts to address the imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of eight small innovative Scottish companies, this book presents an in-depth analysis of innovation in the food and drinks industry and unravels a lesser-known approach to effective low-cost product innovation, which is simple and economical, yet elegant and successful. \u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48686179614955,"sku":"00000_00000_00000_00000","price":305.79,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780415818995-1.jpg?v=1781622937","url":"https:\/\/kinokuniya.com.sg\/products\/9780415818995","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}