{"product_id":"9780415875974","title":"Global Advertising, Attitudes, and Audiences (Routledge Advances in Management and Business Studies)","description":"\u003cp\u003eThis book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48683871469803,"sku":"00000_00000_00000_00000","price":512.73,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780415875974-1.jpg?v=1781623177","url":"https:\/\/kinokuniya.com.sg\/products\/9780415875974","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}