{"product_id":"9780470027516","title":"The Brand Innovation Manifesto : How to Build Brands, Redefine Markets and Defy Conventions","description":"\u003cp\u003eThe days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48680921366763,"sku":"00000_00000_00000_00000","price":119.02,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780470027516-1.jpg?v=1781780772","url":"https:\/\/kinokuniya.com.sg\/products\/9780470027516","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}