{"product_id":"9780470091166","title":"Services Marketing Management : A Strategic Perspective (2ND)","description":"\u003cp\u003eIn order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":48680979071211,"sku":"00000_00000_00000_00000","price":168.37,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780470091166-1.jpg?v=1785752160","url":"https:\/\/kinokuniya.com.sg\/products\/9780470091166","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}