{"product_id":"9780470125427","title":"Marketing Automation : Practical Steps to More Effective Direct Marketing","description":"\u003cp\u003eIn today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48681875505387,"sku":"00000_00000_00000_00000","price":73.15,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780470125427-1.jpg?v=1781624138","url":"https:\/\/kinokuniya.com.sg\/products\/9780470125427","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}