{"product_id":"9780471744832","title":"How to Sell at Margins Higher than Your Competitors : Winning Every Sale at Full Price, Rate, or Fee","description":"\u003cp\u003eEvery business in every industry faces the specter of lower--priced competition. In order to maintain healthy margins, most companies cana t drop their prices endlessly. Instead, they have to find a way to sell their product despite its price. This book offers practical advice and smart tactics for outselling a lower--priced competitor.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48680790556907,"sku":"00000_00000_00000_00000","price":54.84,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780471744832-1.jpg?v=1781624525","url":"https:\/\/kinokuniya.com.sg\/products\/9780471744832","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}