{"product_id":"9780471860938","title":"Understanding Marketing : A European Casebook","description":"\u003cp\u003eMarketing is a social and managerial process. Both individuals and groups obtain what they need and want by creating and exchanging products and value with others. This collection of case studies covers the key aspects of this field.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48676721230059,"sku":"00000_00000_00000_00000","price":107.94,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780471860938-1.jpg?v=1785758707","url":"https:\/\/kinokuniya.com.sg\/products\/9780471860938","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}