{"product_id":"9780566092442","title":"The New Brand Spirit : How Communicating Sustainability Builds Brands, Reputations and Profits","description":"\u003cp\u003eThe core idea of The New Brand Spirit is to let stakeholders do the talking. Conrad and Thompson have interviewed close to 100 leading practitioners from eight different stakeholder perspectives, including NGOs, shareholders and supply chain.\u003c\/p\u003e","brand":"Ashgate Publishing Limited","offers":[{"title":"Default Title","offer_id":49061114773739,"sku":"00000_00000_00000_00000","price":545.91,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780566092442-1.jpg?v=1785759284","url":"https:\/\/kinokuniya.com.sg\/products\/9780566092442","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}