{"product_id":"9780593538104","title":"The Jolt Effect : How High Performers Overcome Customer Indecision","description":"\u003cp\u003e\"Matthew Dixon, coauthor of The Challenger Sale, offers a new approach to overcoming customer indecision and closing more sales. He and coauthor Ted McKenna apply research to the problem of customer indecision, and offer a new approach that turns the conventional wisdom on its head. Drawing on a new study of more than two and a half million sales conversations from across industry, they reveal that only by addressing the customer's fear of failure can a salesperson get indecisive buyers to go from verbally committing to actually making the purchase\"--\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":48224601702635,"sku":"00000_00000_00000_00000","price":56.76,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780593538104-1.jpg?v=1781629398","url":"https:\/\/kinokuniya.com.sg\/products\/9780593538104","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}