{"product_id":"9780691178707","title":"Not Born Yesterday : The Science of Who We Trust and What We Believe","description":"\u003cp\u003eWhy people are not as gullible as we thinkNot Born Yesterday explains how we decide who we can trust and what we should believe-and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion-whether by religious leaders, politicians, or ad\u003c\/p\u003e","brand":"Princeton University Press","offers":[{"title":"Default Title","offer_id":48697176883435,"sku":"00000_00000_00000_00000","price":54.84,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780691178707-1.jpg?v=1781632498","url":"https:\/\/kinokuniya.com.sg\/products\/9780691178707","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}