{"product_id":"9780761966821","title":"Grounded Theory : A Practical Guide for Management, Business and Market Researchers","description":"\u003cp\u003eRepresents a primer for organizational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. This title offers an overview of qualitative methods in general and locates grounded theory in this context.\u003c\/p\u003e","brand":"Sage Pubns Ltd","offers":[{"title":"Default Title","offer_id":48678028083435,"sku":"00000_00000_00000_00000","price":393.7,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780761966821-1.jpg?v=1781636170","url":"https:\/\/kinokuniya.com.sg\/products\/9780761966821","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}