{"product_id":"9780765613165","title":"Advertising, Promotion, and New Media","description":"\u003cp\u003eThis volume provides an overview of the newest media technologies and how they can be used in marketing communications. It offers insights on the use of techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as Internet advertising formats such as bANNer ads and pop-ups\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49145095389419,"sku":"00000_00000_00000_00000","price":225.32,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780765613165-1.jpg?v=1785828207","url":"https:\/\/kinokuniya.com.sg\/products\/9780765613165","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}