{"product_id":"9780773525917","title":"Digital Play : The Interaction of Technology, Culture, and Marketing","description":"\u003cp\u003eTraces the development of video gaming from its origins in hacker circles to its status as a $20 billion global cultural industry. This book intends to debunk cyber-guru optimism about globally networked digital communications by analysing the management practices of the corporations that designed and marketed video games to youthful audiences.\u003c\/p\u003e","brand":"McGill-Queen's University Press","offers":[{"title":"Default Title","offer_id":48253840163051,"sku":"00000_00000_00000_00000","price":79.32,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780773525917-1.jpg?v=1785756076","url":"https:\/\/kinokuniya.com.sg\/products\/9780773525917","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}