{"product_id":"9780789017703","title":"Marketing Your Business : A Guide to Developing a Strategic Marketing Plan","description":"\u003cp\u003eThis single volume provides a steop-by-step process (with short, clear examples) of how to develop a custom plan to fit any business. In addition, it defines all of the business terms you'll find inside and lists additional resources to draw upon.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49029210931435,"sku":"00000_00000_00000_00000","price":140.98,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780789017703-1.jpg?v=1785755360","url":"https:\/\/kinokuniya.com.sg\/products\/9780789017703","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}