{"product_id":"9780804788748","title":"The Pricing Journey : The Organizational Transformation toward Pricing Excellence","description":"\u003cp\u003eIn The Pricing Journey, Stephan M. Liozu provides an integrated guide to the organizational, social, and behavioral dimensions of pricing. He equips readers with the practical roadmap that they need to transform their pricing culture, drive firm performance, and achieve pricing excellence.\u003c\/p\u003e","brand":"Stanford Business Books,US","offers":[{"title":"Default Title","offer_id":48688413737195,"sku":"00000_00000_00000_00000","price":119.02,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780804788748-1.jpg?v=1781639421","url":"https:\/\/kinokuniya.com.sg\/products\/9780804788748","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}