{"product_id":"9780814742921","title":"Heartland TV : Prime Time Television and the Struggle for U.S. Identity","description":"\u003cp\u003eThe Midwest of popular imagination is a Heartland characterized by traditional cultural values and mass market dispositions. This book examines the centrality of this myth to television's promotion and development, programming and marketing appeals, and public debates over the medium's and its audience's cultural worth.\u003c\/p\u003e","brand":"New York Univ Pr","offers":[{"title":"Default Title","offer_id":48682141548779,"sku":"00000_00000_00000_00000","price":195.93,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780814742921-1.jpg?v=1781641473","url":"https:\/\/kinokuniya.com.sg\/products\/9780814742921","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}