{"product_id":"9780820322940","title":"Selling the Old-Time Religion : American Fundamentalists and Mass Culture, 1920-1940","description":"\u003cp\u003eAbrams shows how the first generation of fundamentalists embraced the modern business and entertainment techniques of marketing, advertising, drama, film, radio, and publishing to spread the gospel. He draws on sermons, popular journals, and educational archives to reveal the attitudes and actions of the fundamental leadership and the laity.\u003c\/p\u003e","brand":"University of Georgia Press","offers":[{"title":"Default Title","offer_id":48677553864939,"sku":"00000_00000_00000_00000","price":85.97,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780820322940-1.jpg?v=1781642099","url":"https:\/\/kinokuniya.com.sg\/products\/9780820322940","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}