{"product_id":"9780899309613","title":"Using Secondary Data in Marketing Research : United States and Worldwide","description":"\u003cp\u003eUsing Secondary Data in Marketing Research discusses thoroughly the use of secondary data in marketing research. It explains the underlying reasons why secondary data are less expensive than primary data, the technology associated with secondary data, how to evaluate the quality of secondary data, and how to locate secondary data.\u003c\/p\u003e","brand":"Praeger Publishers Inc","offers":[{"title":"Default Title","offer_id":48675087843563,"sku":"00000_00000_00000_00000","price":146.49,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780899309613-1.jpg?v=1781646013","url":"https:\/\/kinokuniya.com.sg\/products\/9780899309613","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}