{"product_id":"9781032084626","title":"Value in Marketing : Retrospective and Perspective Stance (Routledge Frontiers in the Development of International Business, Management and Marketing)","description":"\u003cp\u003eValue in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48713470869739,"sku":"00000_00000_00000_00000","price":115.34,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781032084626-1.jpg?v=1781648438","url":"https:\/\/kinokuniya.com.sg\/products\/9781032084626","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}