{"product_id":"9781032248493","title":"Artificial Intelligence for Marketing Management (Routledge Studies in Marketing)","description":"\u003cp\u003eArtificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48657179345131,"sku":"EB_BM1000_E02-06_SIMS","price":87.18,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781032248493-1.jpg?v=1781649267","url":"https:\/\/kinokuniya.com.sg\/products\/9781032248493","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}