{"product_id":"9781032316413","title":"Branded Content and Entertainment in Advertising : A Theoretical and Empirical Study of Creative Advertising Practices (Routledge Studies in Marketing)","description":"\u003cp\u003eThis volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48715506385131,"sku":"00000_00000_00000_00000","price":428.48,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781032316413-1.jpg?v=1781649523","url":"https:\/\/kinokuniya.com.sg\/products\/9781032316413","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}