{"product_id":"9781032770734","title":"Start-up and Entrepreneurial Communication : Theoretical Foundations and Contemporary Development","description":"\u003cp\u003eThis book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. It examines central areas of discourse, exploring the intricate balance between a start-up’s brand, identity, and strategic communication, as well as the crucial role of internal communication.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48722670518507,"sku":"00000_00000_00000_00000","price":457.8,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781032770734-1.jpg?v=1781651267","url":"https:\/\/kinokuniya.com.sg\/products\/9781032770734","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}