{"product_id":"9781032837840","title":"Brand Risk : Adding Risk Literacy to Brand Management","description":"\u003cp\u003eResponsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. Brand Risk is a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinkin\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49042977652971,"sku":"00000_00000_00000_00000","price":136.45,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781032837840-1.jpg?v=1785748867","url":"https:\/\/kinokuniya.com.sg\/products\/9781032837840","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}