{"product_id":"9781032838397","title":"Healthcare Relationship Marketing : Strategy, Design and Measurement","description":"\u003cp\u003eThis is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. It contains descriptions of each aspect of pharmaceutical RM design and measurement, including a running case study with follow-up exercises. The author has also conducted interviews from several pharmaceutical mark\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49045063565547,"sku":"00000_00000_00000_00000","price":136.45,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781032838397-1.jpg?v=1785748868","url":"https:\/\/kinokuniya.com.sg\/products\/9781032838397","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}