{"product_id":"9781032868523","title":"The Handbook of Brand Management Scales (2ND)","description":"\u003cp\u003eThe Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions, and responses.This second edition has been comprehensively updated throughout to reflect the latest developments in the field.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48996620828907,"sku":"00000_00000_00000_00000","price":428.48,"currency_code":"SGD","in_stock":true}],"url":"https:\/\/kinokuniya.com.sg\/products\/9781032868523","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}